“VIDA is a collaboration between designers and makers around the world that bring original, inspiring apparel and accessories to you – creating beauty every step of the way.”


This is the Vida story…



Vida founder and CEO, Pakistan native Umaimah Mendhro, established this e-commerce platform where she is able to connect artists and designers to manufacturers and eventually the consumer.

This company is a socially responsible business. According to Fashion Times “Vida makes sure the people producing its products have livable wages, and the company also offers three-month literacy and math programs.”

Fashionista ,Upstart Business Journal, Tech Crunch and Fashion Times have written about Vida.


Here is a peek at my  Seasons In The Woodlot Collection on scarves, modern tees and sleeveless tops.

Shop here for my Vida Signature Collection.